## Overview

The **Brand voice** feature allows you to fine-tune how content is written when using AI to create courses. This includes controlling tone, personality, writing perspective, and more.


[Brand voice video walkthrough 3632x2160](https://brainfish-storage-prod.s3-accelerate.amazonaws.com/uploads/8551a2f0-4ce5-49bd-89fb-b5def99ba015/62690e98-54c1-4838-8887-04c50e75e818/Brand%20voice%20video%20walkthrough.mp4?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAUPPN5IL3XEC77UWP%2F20260426%2Fus-east-2%2Fs3%2Faws4_request&X-Amz-Date=20260426T203246Z&X-Amz-Expires=3000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEOf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMiJHMEUCIBx%2BywAYC5wZcmyDuHu8kkGTGANkjokHtc9Dk4P3MJWxAiEAuqd5on%2BiAan57yI3ZmDbZe%2FQobdlY%2FxkMZ%2FAsmEkwt4q5gUIsP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARACGgwzMDgxMjU5NzUyODciDOooq9aNNVAIicQTJiq6BQUr0NP2P%2FklUcFoS9AdXsb%2FefPrHfrqLDtMpJBMmt5dcvYFEZiwAmY1f%2F2Td0PyLbhUgj8HPy%2FbUU3YMSGXKjF8EOviGPlNUowNlsZPM3n7hcA7lCl7YmbZXD8UCO%2BpL%2Bq9X6DI9qnNzXlgej%2BPBUMM3UqMNznB6WgbL5vDIwZ8BuCVHJ0%2FgnhaMC%2BTJ3fPXCeeGX2N2wvtPrHoSYABg9mjSxsRcShUdvJSIMkho6WLnAba%2Bir8bJzmdWlR3FWtWDoeea8BJFtGlhgTXrUNQO4mEFnU3tQ6TjkjoBPBzAR90resE8RcrFlK2iBRw8fzXWqcr7KpDxgsLBEQlPtm9eMHViE4ZdwGFiVM4UEbW8FsrVaioaY23FhGeGSV6I7bliadZUtp8LFvfNzvNQ6IX66jcBch0vibG5TjbCdopHBa21CEqU%2FGhlHT0K2Q5MCnszApwbK9hfRLGHlR4la4xiJ0gAmgt2deAcklqWSCwSlMKS6F%2F%2BSd2H8wipYGh3EvhhS2maTWB85OOKiMHheNCfb69Sblp0XOC5vLk0CRszKFfH0Bmlyj2F7fjfXYdq%2BlfbY8C6qktxKMMsf5M9uTJMTPJHp3kqSnr34q2bqcMLuJAwu4%2Bz9jJ1DjQ5EVrsKA1I1uBy2IMD27TedW%2FidkMwjyo%2FA3tYJ8Pn6xME69MVqEc%2Bi0T2fRo7coTP09tZm371yi%2BuAeNw9E3ayYGJubLWLETqkA6Cw%2Bu8noQnLVEZD2d9BA02WMz4sCpDNPl21MjvFWTJvzwtREvlthnSuQzTt0EltuwM2e%2BNcdaBWUa80yNY5%2FPwJWEkD2bqELddX89givfH6O2u3xaYSpY8ula%2B7aZib8FAfTDQ9WglL%2FwgOVp4L2qu4ALUCl7c76C5P7qLYyNRX3sJRgext%2FaXTwYa2iPKtTVpYeW5FEMK3PuM8GOpABDcwBkfYZKd0vL2DG6GdxCCeAwo3DuW8LS23N0aNXltSH5QutxVITPWtNVzZMSh%2Bt7ZExbMXjqJodx4AolpLYW6f76spKRKapAWuP4Sk7aE3GmKQ%2BDZ%2B2185wKgTGWFl6ZGm0cHhsSsRTugETyTXGNneZBX4DhvvmRm1Tv6iMYoeoPFZr9lvd%2B5rraosdxcYb&X-Amz-Signature=73b5acc6a2ddfe31f401579380a17d6af2ae9b680f8351f1a79871cd155afdd6&X-Amz-SignedHeaders=host&response-content-disposition=attachment)




:::info
**Note:** Brand Voice is available on Enterprise plans and for partners embedding Coassemble who have opted in.

:::

## Navigating to Brand Voice


1. From your workspace, select **Brand kit** from the left-hand navigation.
2. Click on **Brand voice**, which is the last item in the Brand Kit menu.


## Settings

### Tone & Personality

**Primary voice** 

Describe your brand in 1–2 sentences. This gives the AI a general sense of who your brand is and how it should communicate. For example: *"Clear, supportive, and practical, like a great teacher who respects your time."*


**Default language** 

Select the default language used when generating content for your courses.


**Brand voice traits** 

Use the sliders to set the intensity of each trait. Each slider sits between two opposing values — drag it toward whichever end best reflects your brand. Leave a slider at *Neutral* to have the AI ignore that trait entirely. The available traits are:

* Friendly ↔ Professional
* Casual ↔ Formal
* Conversational ↔ Authoritative
* Playful ↔ Serious
* Creative ↔ Straightforward

  

**Writing perspective** 

Select the writing style that best suits your brand:

* **First person** — "I", "we" (conversational)
* **Second person** — "You", "your" (direct)
* **Third person** — "They", "the team"


### Writing style & structure

**Sentence length preference** 

Choose your preferred pacing using the slider. Moving toward **Short & punchy** creates urgency and clarity, while **Detailed** allows for more nuance and complex ideas.


### Vocabulary

**Preferred terminology** 

List any specific industry jargon, product names, or preferred synonyms you'd like the AI to favour when generating content. For example: *learner, module, training.*


**Terms to avoid** 

List any competitors, clichés, or words you never want included in your content. For example: *always, never, absolutely.*


### Examples

**Sounds like us** 

Paste 2–3 paragraphs of your best existing content. This helps the AI learn your specific rhythm, word choice, and flow, so generated content feels consistent with your brand.


### Generated Images

**Image style** Select the visual style used when images are automatically generated. The available options are:

* Photo
* Cinematic
* Drawing
* Vector
* Painting

  

**Imagery to avoid** Select the types of content you'd like to exclude from generated images. Options include:

* Text in images
* Children
* Weapons
* Other (add your own custom exclusions)


## Saving your settings

Once you have adjusted your settings, you must save them to apply them across your workspace.

* Click **Save changes** at the bottom of the screen to confirm your settings.
* If you need to revert to the original settings, click **Restore defaults**.





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