# How do I set my brand voice for AI?

Brand voice tells the AI how to write for your brand, controlling tone, perspective, vocabulary, and even generated image style, so AI-written content sounds like you.

Brand voice fine-tunes how AI writes when generating course content, so it matches your brand's tone, personality, and vocabulary. You set it once in the Brand kit, and it shapes AI-generated content across your workspace.

[Brand voice video walkthrough 3632x2160](https://support.coassemble.com/api/attachments.redirect?id=62690e98-54c1-4838-8887-04c50e75e818)

## Set up your brand voice

1. Select **Brand kit** from the left-hand navigation.
2. Click **Brand voice** (the last item in the Brand kit menu).
3. Adjust the settings (below).
4. Click **Save changes** to apply them across your workspace. To start over, click **Restore defaults**.

## What you can control

### Tone and personality

* **Primary voice:** describe your brand in a sentence or two, for example "Clear, supportive, and practical, like a great teacher who respects your time."
* **Default language:** the default language AI uses when generating content for your courses.
* **Brand voice traits:** sliders between opposing values, Friendly/Professional, Casual/Formal, Conversational/Authoritative, Playful/Serious, and Creative/Straightforward. Leave a slider at Neutral to have the AI ignore that trait.
* **Writing perspective:** first person ("we"), second person ("you"), or third person ("the team").

### Writing style

* **Sentence length:** from short and punchy to detailed, to set the pacing.

### Vocabulary

* **Preferred terminology:** words to favour, such as learner, module, training.
* **Terms to avoid:** words or names you never want used.

### Examples

* **Sounds like us:** paste two or three paragraphs of your best content so the AI learns your rhythm and word choice.

### Generated images

* **Image style:** Photo, Cinematic, Drawing, Vector, or Painting.
* **Imagery to avoid:** exclude things like text in images, children, or weapons, or add your own exclusions.

## Applying brand voice when generating

Once your brand voice is configured, you choose whether to apply it each time you create new content. When generating a course or screen with AI, you can toggle brand voice on so the output follows your saved tone, perspective, vocabulary, and image style, or leave it off for that piece of content. This means your saved settings are always available, but you stay in control of where they apply.

## Frequently asked questions

### Where does brand voice apply?

Across your workspace. Once saved, it shapes the content AI generates for your courses, and you can choose whether to apply it each time you generate.

### Do I have to set every option?

No. Adjust what matters to you and leave the rest. Sliders left at Neutral are ignored, so you can be as light or detailed as you like.

### Can I reset my brand voice?

Yes. Select **Restore defaults** to return to the original settings.

Brand voice

Coassemble's AI: how it builds courses, screens, quizzes, images and narration, and how you stay in control.

AI overview

Generate a course

Generate a screen

Edit with AI

AI image generation

Narration

Voice and tone

Coassemble AI agent

Connect via MCP

Private / on-prem model

Bring your own key

The model that builds

Getting started in 5 minutes

What is Coassemble?

Terminology

Workspace tour

Getting started FAQ

Sign up

Coassemble as an LMS

Migrate from other tools

Getting started

Supported file types

Create from a document

Create options compared

Cloud storage

Create from slides

Sources overview

Sources you build from

Folders

Creators

Transfer ownership of your workspace

Common questions: Workspaces

Managing account, workspace, and billing settings

Workspace management

Course Collections

Collections overview

Courses overview

End-user (learner) experience

Screens

Brand kit

Create from scratch

The Finish screen

Quizzes

Languages

Media: images

Which screen to use

Create a course

Course creation FAQ

Media: video

Publish a course

Themes

Manage & edit courses

Content curation

White-labeling

AI course creation

Custom fonts

Asset library

What you can build

Course links & access

Publish & share

Share to Slack

SCORM export

Sharing FAQ

Shareable templates

Email invitations

Custom domain

Embed in your product

Deploy via MCP

Where training goes

Learners & tracking

Course analytics

Link analytics

SCORM usage

Reporting FAQ

Quiz results

Sentiment

Collection analytics

Analytics overview

Report dashboard

Webhooks

API events

Write data back via MCP

Where results go

Flow

Pulse

Embed Core

Embed Automate

Embed Partner

Overage & rates

Usage limits

Payments & billing

Plans & pricing overview

Plan changes

Plans & billing

Explore best practices for sharing your knowledge.

Build the business case for Coassemble

Assessment: Best practice for quizzes

Best practices

SCORM files not loading

SCORM session errors on Apple devices

Why isn't my Embed screen working?

Common questions: Troubleshooting

What do I do if there is a bug?

Troubleshooting

Security & SOC 2

Accessibility

Our approach to AI

AI & data security

Trust

Loom

Stripe

Notion

YouTube

HubSpot

Arcade

Vimeo

Unsplash

360Learning

aNewSpring

Docebo

Integrations overview

Slack

Connect with the API

Connect your AI model

Integrations

Release notes

Updates

Resources specifically for Embed (previously referred to as Headless course creation). These are resources that previously lived on the Headless Resources Hub.

Coassemble Embed Partner Security, Data Protection & AI FAQ

Default usage caps for clients

Managing tenant caps

Accessibility guide

AI and Data Security for Coassemble Embed Partners

Coassemble vs. Articulate: Feature comparison guide for course authoring teams

Coassemble is WCAG 2.2 Level AA Conformant

Competitor analysis

Designing effective microlearning courses

How to access and interpret the Headless usage report

How to handle competitor objections when positioning your Embed solution

Guide to pricing models for Coassemble Embed and key competitor benchmarks

Sales enablement guide: Driving user adoption

Customer testimonials for Coassemble Embed course creation (sales enablement)

Our mission: Barrier-free knowledge transfer (partner-friendly positioning language)

Getting started guide

How to communicate Coassemble feature releases to your customers 

How to migrate courses from other authoring tools into Coassemble Embed

Guide to releases

Curate

AI Create

Customize

Learner experience

Self-hosting Coassemble Embed

Initial AWS requirements for self-hosting

Embed Partners

Signing in, passwords, and email preferences.

Logging in with Microsoft

How to log in to your account

Accessing the login page

Requesting a password reset link

How to change or reset your password

Setting a new password

Configuring your email preferences

Account & login

Build with the Coassemble API and embeddable components.

API keys

Embed overview

Self-hosting

Tenant caps

Releases

Security & AI FAQ

Embed getting started

Embeddables

Developers

Persona-specific resources for each stakeholder, from Training & Content Managers to technical leads, covering Coassemble's capabilities in the terms that matter to their role.

L&D and training

Who's involved

Guide

Support.coassemble.com