How do I drive adoption of embedded course creation?

Messaging, talking points and adoption plays for helping your customers get value from the course creation built into your platform.

This guide gives sales enablement teams clear messaging and strategies to help end users understand the value of the embedded course creation tools and adopt them as part of their workflow.

Core user benefits to emphasise

Create training in the flow of work

• Build courses directly inside the platform they already use, with no switching tools.
• Keeps learning and content creation in their natural workflow.

Describe it and it gets built

• Course creation runs as a conversation. Bring a document, a slide deck, or just a description, answer a few questions, and a structured course is built with you.
• Choose how closely the course follows the source: Verbatim keeps the wording exactly as authored, Structured reorganises it into a clearer flow, and Adaptive expands it into a fuller course.
• The agent stays in the builder afterwards, so changes are described rather than clicked through.

Bring existing content with you

• Existing SCORM courses can be hosted exactly as they were authored, or converted into fully editable courses.
• This is often the fastest first win. A customer with a library sitting in an old authoring tool can see their own content working in your platform on day one.

Fast and simple authoring

• Screens are built from blocks arranged on a grid, so content shapes the screen rather than the other way around.
• Every screen starts from a layout, so nobody faces a blank canvas and the result stays consistent.
• Mobile is controlled separately: an author can reorder blocks for a narrow screen, or hide one from mobile entirely, without touching the desktop design.
• Designed so teams can share knowledge quickly without specialist skills.

Confidence without a learning designer

• The Review tab checks a finished course across accessibility, learning design, clarity, engagement and content integrity, naming the problem, the screen it's on and why it matters.
• Most suggestions come with a one-click fix.
• This matters for the customer who worries their people aren't instructional designers.

Improve courses from real learner behaviour

• The Insights tab reads course analytics, so an author can ask where learners are dropping off, which questions most people get wrong first time, and which courses take far longer than advertised.
• The same conversation that finds a weak screen can rewrite it, which turns analytics from a report into an action.
• This is a strong second-wave adoption play: it gives authors a reason to come back to courses they've already published.

The Review and Insights tabs are available on all current plans, but not on the legacy Flow and Hub plans, so check your implementation before leading with either.

Single screens, not just whole courses

• Screen embeddables let you offer creation and delivery one screen at a time inside your own product, rather than embedding a whole course. A standalone quiz can be embedded as a set, with scoring, retakes and results.
• Screen start, completion, answers and scores are sent to your application, and the built-in navigation can be hidden so your own controls take over.
• Useful when training belongs inline in a workflow rather than in a course someone has to open.

Better engagement than static docs

• Interactive blocks (checklists, accordions, flashcards, process steps) encourage active participation and higher retention.
• Replaces static PDFs or slide decks with a dynamic, measurable learning experience.

Brand consistency

• Fully white-labelled experience, so end users see your brand rather than a third-party tool.
• Maintains trust and consistency in the customer experience.
• Authors work in their own language too: the builder is localised in eleven languages, and the agent talks back in whichever one they're using.

Talking points for sales enablement teams

1. Elevator pitch. "With our built-in course creator, you describe what you need or upload what you already have, and you get an engaging, interactive course right inside this platform. Fast, easy, and branded to you, with no learning designer required."
2. Ease of use. "You don't need to be a designer. Describe the course you want and you'll have a draft to react to in minutes."
3. Existing content. "If you've already built training elsewhere, you don't have to leave it behind. We can host it exactly as it is, or bring it in as something you can edit."
4. Speed to value. "Turn new product updates, playbooks or compliance checklists into shareable courses in minutes, not weeks."
5. Approved content stays approved. "If your compliance content has already been signed off, Verbatim keeps the wording exactly as written. Nothing gets rewritten unless you ask."
6. Act on the data. "You can ask where learners are giving up and fix that screen in the same conversation."
7. ROI angle. "Interactive training boosts retention and reduces the time it takes to ramp new teams."
8. User empowerment. "You control the content, the branding and the rollout. It's your knowledge, delivered your way."

Adoption strategies for teams

• Start with a pilot group. Identify a small, motivated team to create and launch the first courses.
• Use a quick win scenario. Convert an existing PDF, onboarding doc or SCORM package into a course and share it immediately. The customer's own content makes the value obvious faster than a demo course does.
• Convert one before committing to a library. If a customer has an existing SCORM library, convert one course so they can see exactly what carries across before planning the rest.
• Integrate into daily workflow. Encourage embedding courses into sales onboarding, product training or ongoing coaching.
• Showcase interactivity. Highlight how blocks make learning more engaging than static materials.
• Run Review on the first course. Where it's available, it gives new authors immediate, specific feedback and builds confidence early.
• Come back with Insights. Once a course has real completions, use Insights to show an author something they didn't know about their own content. It's the moment adoption turns into habit.
• Share success stories. Demonstrate early wins like faster onboarding time or higher completion rates.
• Track adoption. Watch course completions and recognise the teams creating the most content.

Takeaway for sales enablement

Course creation brings engaging training closer to where your users work. By focusing on ease, interactivity and measurable impact, you can drive adoption and deliver immediate value. The fastest path to a customer seeing that value is their own content, so ask early what they already have and in what format.