This mission document captures the essence of what Coassemble stands for: making knowledge sharing simple, fast, and impactful. While the document uses Coassemble’s name and examples, the ideas and language it contains are highly relevant for you as an Embed partner when positioning and selling course creation and knowledge transfer capabilities to your own users/customers.

This mission document captures the essence of what Coassemble stands for: making knowledge sharing simple, fast, and impactful. While the document uses Coassemble’s name and examples, the ideas and language it contains are highly relevant for you as an Embed partner when positioning and selling course creation and knowledge transfer capabilities to your own users/customers.

At its core, this document provides strong messaging around the challenges of workplace knowledge being locked away in static files, the importance of transforming that knowledge into engaging courses, and the power of delivering learning in the flow of work. These are universal pain points that resonate with customers — regardless of the branding or interface used.

As an Embed partner, you might like to draw on the key themes and language here — such as “**breaking down barriers to knowledge sharing**,” “**learning in the flow of work**,” and “**transforming dormant content into impactful courses**” — to craft your own narrative, tailored to your unique platform and brand. While you won’t reference Coassemble by name, the talking points in this document offer a strong foundation for sales conversations, marketing materials, and customer messaging that highlight the value of course creation and authoring capabilities in a way that aligns with your white-labeled experience.


---

## Partner-friendly positioning language framework (for knowledge sharing and course creation)

### Purpose

Use this messaging framework to describe a mission centered on **barrier-free knowledge transfer at work**. It’s designed for partners to adapt in their own marketing, sales conversations, and customer messaging.

* The themes below are intentionally **platform-agnostic**.
* Avoid naming Coassemble directly; borrow the framing and translate it into your product’s voice.

### Core themes to borrow

#### 1) Break down barriers to knowledge sharing

Workplace knowledge is often **locked away**—scattered across documents, buried in intranets, trapped in outdated systems, or lost in unstructured files. Position course creation as a way to **unlock and organize knowledge** so it’s easy for employees to find and use.

**Example scenarios you can reference:**

* A growing team with years of training material, policies, and expertise spread across files—course creation turns dormant content into dynamic, accessible courses.
* A team repeating the same onboarding explanations for every new hire—course creation captures the process once in a format people actually engage with.
* Knowledge spread across tools like Google Drive, PDFs, internal wikis, and team documents—course creation consolidates it and surfaces it where it matters.

#### 2) Enable learning in the flow of work

Modern teams prioritize speed, flexibility, and efficiency. Traditional learning systems can be slow, complex, and reliant on dedicated administrators. Position your platform as an alternative: **training that happens where work happens**, not in a separate system employees must remember to visit.

**Example scenarios you can reference:**

* Rolling out a quick compliance update inside a team’s everyday collaboration tools (e.g., chat and channels) so employees can complete it immediately.
* Launching a new product and delivering training within the team’s daily workflow rather than in a standalone LMS.
* Supporting hybrid, remote, and distributed teams by making learning available in the tools they already use.

#### 3) Drive measurable results

Knowledge sharing isn’t just about delivering content—it’s about understanding its impact. Emphasize the ability to **track engagement and completion**, then connect those insights back to systems the business already relies on (e.g., HRIS and people management platforms).

**Talking points you can use:**

* Automatically update employee learning records.
* Trigger follow-ups for learners who need a nudge.
* Generate insights that measure the effectiveness of knowledge-sharing initiatives.
* Track compliance completion, measure employee development, and identify skill gaps.

### Phrases that resonate

Use or adapt these phrases when crafting your narrative:

* “Breaking down barriers to knowledge sharing”
* “Learning in the flow of work”
* “Transforming dormant content into impactful courses”
* “Knowledge shouldn’t be locked away—it should move freely”
* “Training should happen where work happens”

### How to apply this framework


1. **Start with the customer problem**: knowledge scattered, hard to access, and hard to reuse.
2. **Position course creation as the unlock**: structure, accessibility, and a format people will actually complete.
3. **Bring it into daily work**: emphasize delivery through existing tools and workflows.
4. **Tie learning to outcomes**: show how tracking and integrations connect training to real business results.

### Summary

This messaging centers on universal workplace pain points—unlocking knowledge, enabling learning where work happens, and proving impact. Borrow the themes, then tailor the language to match your product and customer context.


---

## **What is our mission?**

We’re on a mission to help everyone in the workplace transfer their knowledge without barriers. How? By seamlessly connecting to your existing knowledge, transforming it into impactful courses, deploying them where they matter most, and sending meaningful data in the tools that drive your business forward. Sounds like a lot, right? Let’s talk about how we got here.

Founded in Australia in 2017 by Jude Novak and Ryan Macpherson, Coassemble started with a simple idea: workplace training shouldn’t be complicated. Businesses needed a better way to share knowledge without the delays and complexity of traditional learning systems. What began as an LMS quickly evolved into a streamlined course builder designed for the modern workplace. Today, Coassemble powers knowledge transfer across companies around the world—whether it’s for compliance, internal processes, ongoing team development, or something else entirely. We do this by making knowledge transfer simple and rapid, helping unlock internal IP and make it ready for employee consumption.

### **Breaking down barriers to knowledge sharing**

We believe knowledge shouldn’t be locked away—it should move freely, fueling growth and innovation in any organization. No matter your L&D resources, you should be able to turn your expertise into impact without obstacles. That’s why we’ve made it our mission to break down barriers to knowledge sharing, empowering anyone to create impactful knowledge with ease.

Let’s paint a picture—you’re managing a growing e-commerce brand, and over the years, you’ve built up an immense repository of training materials, policies, and expertise, ranging from customer service guidelines to logistics. But all this invaluable knowledge is trapped in disorganized documents, lost in outdated systems, and buried deep within your company’s intranet. Now, picture this: Coassemble steps in to capture your dormant content, transforming it into dynamic, engaging courses that are easily accessible and immediately relevant to your team, and help you deploy it to where it matters most. No more hunting through endless files or wrestling with clunky systems—just seamless, on-demand learning that powers your business forward. And, you can even feed that data back into your existing HR system, integrating your learning with the tools that make the most sense for your organization.

Knowledge already exists within your organization—it’s in Google Drive folders, buried in PDFs, scattered across internal wikis, or stored in team documents. Coassemble connects seamlessly to your existing knowledge management systems, transforming static content into dynamic, engaging courses. No more starting from scratch—just pull in what you already have, and let us structure, enhance, and optimize it for easy learning and better knowledge retention. With AI-powered tools, we take your materials and turn them into polished training experiences, ensuring your expertise is not just stored, but shared where it matters most. Rather than sifting through irrelevant content from large LMS catalogs, Coassemble allows you to access and clean up what’s already in-house, making knowledge more accessible, tailored, and useful.

We believe that in order to revolutionize the way knowledge is transferred, course creation should be effortless. Whether it’s onboarding new hires, rolling out policies, or upskilling teams, Coassemble makes it easy to take your existing knowledge and transform it into a course to be shared with your team while providing rich data for existing workplace ecosystems. With an intuitive interface and no steep learning curve, teams can transfer existing knowledge sources into impactful courses in minutes, not weeks. We do this by offering an all-in-one course creation platform that enables organizations to design, share, and track training with ease. You shouldn’t need to be a learning designer to create great training. With years of learning design and course creation experience, and the help of AI, Coassemble takes the guesswork out of knowledge sharing—automatically structuring content, generating interactive elements, and even creating quizzes based on your material. Whether you upload a document or provide a simple prompt, our AI Assistant does the heavy lifting, so you can focus on sharing knowledge and making an impact.

### **Learning in the flow of work**

We believe the modern L&D professional values speed, flexibility, and efficiency in workplace training, and we’ve designed Coassemble with this in mind. Traditional learning systems are often slow, complex, and require dedicated administrators and extra bulky systems, but today’s work teams need a tool that keeps up with the pace of business. Coassemble streamlines course creation with an intuitive interface, AI-powered content generation, and seamless integrations, allowing professionals to build and deploy training in minutes—not weeks.

We believe training should happen where work happens—not in a separate system that employees have to remember to visit. That’s why Coassemble integrates seamlessly with Slack, Microsoft Teams, and the tools your team already uses every day, ensuring knowledge flows effortlessly within your existing ecosystem. Need to roll out a quick compliance update? Send it directly as a Slack message, where employees can complete it immediately. Launching a new product and need sales enablement training? Drop the course into a Microsoft Teams channel so your team can access it alongside their daily workflows. Got an LMS already? No worries—courses created with Coassemble can be easily added via SCORM, making it simple to incorporate training into your existing systems. Whether your team is in a hybrid setup, fully remote, or distributed across time zones, Coassemble ensures learning happens where it’s most effective—right within the flow of work.

### **Driving results**

But knowledge sharing isn’t just about delivering content—we believe it’s about understanding its impact. With Coassemble, you can track engagement and completion data and feed it directly into your existing HR and people management systems like HiBob, Workday, or somewhere else entirely. Automatically update employee learning records, trigger follow-ups for those who need a nudge, and generate insights that help you measure the effectiveness of your knowledge-sharing initiatives. Whether it’s tracking compliance completions, measuring employee development, or identifying skill gaps, Coassemble ensures your learning data doesn’t live in a silo—it flows seamlessly into the tools you rely on to manage and develop your team.

We’re on a mission to unlock knowledge in every workplace, empowering anyone to share their expertise without limits. And we won’t stop until sharing knowledge is as effortless as having a conversation—where anyone, no matter their role or resources, can turn what they know into valuable resources that truly make an impact.

Our mission: Barrier-free knowledge transfer (partner-friendly positioning language)

Resources specifically for Embed (previously referred to as Headless course creation). These are resources that previously lived on the Headless Resources Hub.

Coassemble Embed Partner Security, Data Protection & AI FAQ

Default usage caps for clients

Managing tenant caps

Accessibility guide

AI and Data Security for Coassemble Embed Partners

Coassemble vs. Articulate: Feature comparison guide for course authoring teams

Coassemble is WCAG 2.2 Level AA Conformant

Competitor analysis

Designing effective microlearning courses

How to access and interpret the Headless usage report

How to handle competitor objections when positioning your Embed solution

Guide to pricing models for Coassemble Embed and key competitor benchmarks

Sales enablement guide: Driving user adoption

Customer testimonials for Coassemble Embed course creation (sales enablement)

Getting started guide

How to communicate Coassemble feature releases to your customers 

How to migrate courses from other authoring tools into Coassemble Embed

Guide to releases

Curate

AI Create

Customize

Learner experience

Embed Partners

Release notes

General

What is Coassemble?

Coassemble terminology explained

Accessing the login page

Getting to know your Coassemble workspace

Build the business case for Coassemble

Getting started: Common questions

How do I sign up for a Coassemble account?

What file types can I transform into a course?

What is a screen?

What tone should I select?

What is a collection?

Can I use Coassemble as an LMS?

How to log in to your account

Getting started

Connecting to Google Drive or OneDrive

Convert a presentation into an online course

Your knowledge

Usage limits

Identified Recipients and Anonymous Recipients

Logging in with Microsoft

Folders

Creators

Transfer ownership of your workspace

Configuring your email preferences

Common questions: Workspaces

How to delete a creator

Managing account, workspace, and billing settings

Organizing courses with folders

Your workspace & settings

How to upload custom fonts in Coassemble

How to save a legacy course theme

Brand kit: Saving pre-existing themes

How to apply Brand voice when generating courses

Brand voice

Asset library

Managing logos

How to create and configure themes

Managing and defaulting themes

Using the Brand kit

Brand Kit: A complete guide

How to edit video details

Brand kit

AI image generation

Generate a screen with AI

Refine with AI

Difference between transforming a document and converting a presentation

Coassemble's AI

Screens

Creating courses from scratch

Deleting courses

Duplicating courses

Enforce completion of videos

Generate a course with AI

The Finish screen

The Quiz screen

Transforming a document to a course

Translations

Images

Upload your videos to your course

Which screen should I use?

How do I create a course?

Common questions: Course creation

How to Upload Videos to Your Course

Narrating translations

Narration

Publishing

Loom integration

How to preview and review a course

Customizing course appearance with Themes

Managing and editing your course

Guide to AI Narration Tokens in Coassemble

Create & customize

Sharing course links & invitations

Collections: create, customize, share, and track learning paths

How to import a course from a template link

How to share your courses

Sharing courses with Slack

SCORM packages and translations

Exporting courses as SCORM

Common questions: Sharing

Template links

Email invitations

How to Add Your Coassemble Courses to Another Platform

How Coassemble tracks unique anonymous users

Sharing

How to filter Course insights by date range

Course insights

Link Insights

SCORM usage

Common Questions: Tracking Learners, Reporting, and Limits in Coassemble

Detailed Quiz results

Sentiment

Analyzing course-level Insights

Analyzing Collection-level Insights

Tracking content performance with Insights

Insights

Flow

Pulse

Embed Core

Embed Automate

Embed Partner

Overage, bands, and rates

Payments, billing, and subscriptions

Plans and advanced features

Explore best practices for sharing your knowledge.

Accessibility

Assessment: Best practice for quizzes

Best practices

SCORM files not loading

SCORM session errors on Apple devices

Why isn't my Embed screen working?

Common questions: Troubleshooting

What do I do if there is a bug?

Requesting a password reset link

Setting a new password

How to change or reset your password

Troubleshooting

SOC 2 compliance

Coassemble's approach to AI

AI & data security

Data security & AI

API keys

Passing identity (and tenant context) in embedded sessions

Notion

YouTube

Hubspot

Arcade

Vimeo

Unsplash

360Learning

aNewSpring

Docebo

Embed and Stripe: How to Sell Access Using Your Own Checkout and Coassemble Embed

Our mission: Barrier-free knowledge transfer (partner-friendly positioning language)

Share

Share

Our mission: Barrier-free knowledge transfer (partner-friendly positioning language)

Share

Share